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  • December 17, 2020

    Ironwood Insights Announces Several Promotions As Firm Continues to Grow

    Brad Larson, founder of Ironwood Insights Group, announced several promotions among the company's management team. 

    MR News
  • December 16, 2020

    Phoenix MI Wins "Best Innovation in Natural Language Processing" AIconics Award at AI Summit

    Global advertising and brand specialist Phoenix Marketing International (Phoenix MI) and ValueLabs, a leading software product development and data technology company, have won The AIconics award for "Best Innovation

    MR News
  • December 16, 2020

    New Insights Professional Certification (IPC) Announced

    December 17, 2020 – The Insights Association has announced the revision and expansion of the association’s individual certification program previously known as PRC or Professional Researcher Certification.

    MR News
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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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