At the Insights Association's NEXT conference today, a common theme involved debunking myths.
Andrea Jones-Rooy of New York University debunked some myths about data scientists.
Opportunities through disruptive times was the theme for the first day of the Insights Association’s first virtual conference – NEXT.
In addition to the guidelines provided by the Insights Association for reopening the marketing research and data analytics industry, there are new federal and state government recommendations and new guidelines from the Market Research Society (MRS) to consider as state/localities slowly allow us to return to work.
We need your participation to support a refresh of one of the marketing research and data analytics industry's key occupations described and tracked in the U.S. Department of Labor's Occupational Information Network (O*NET).
As a result of the April 24th signing of the Paycheck Protection Program and Health Care Enhancement Act into law, the Small Business Administration's loan/grant programs aiming to ameliorate the impact of the COVID-19 crisis reopened for business at 10:30am on Monday, April 27, 2020.
As the COVID-19 crisis continues, jurisdictions will allow us to reopen, some faster than others, and with a variety of rules. The Insights Association has developed these guidelines to help marketing research and data analytics organizations prepare now to can get back to a semblance of normal business as efficiently and safely as possible.
The U.S. Census Bureau has launched "two new experimental surveys to measure temporal social and economic trends in the nation’s small businesses and households over the next three months" to "provide insight into the scope of the impact of the COVID-19 pandemic response on social and economic measures in the U.S." While plenty in the marketing research and data analytics industry are running studies of such nature during the COVID-19 crisis, including the Insights Association's member surveys, few are likely to reach the Census Bureau's scale.
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.
The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.
Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas.