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MR News News

  • January 18, 2021

    Fieldwork Announces Opening of New Research Space in Northern New Jersey

    Fieldwork has announced the opening of a new research space in Northern New Jersey. Fieldwork Ft.

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  • January 13, 2021

    Directions Research Launches Technology-Driven Omnibus Service

    Directions Research has announced the launch of Xcelerant, a new suite of technology-driven omnibus survey solutions. Custom-designed for s

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  • January 13, 2021

    Luth Research Announces New Membership-Owned Panel

    Luth Research has announced the launch of SavvyShares, the first member-owned consumer panel, introducing an industry-changing model for capturing critical consumer opinion and data from a highly e

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  • January 12, 2021

    Phoenix MI Continues to Advance their Health Practice, Hiring Experts Katy Palmer & Brad Perkins

    Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is proud to welcome two new members to their leading Health practice, Katy Palmer, Ph.D., and Brad Perkins as Ma

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  • December 31, 2020

    Fuel Cycle Launches Annual Market Research Survey

    Market researchers are encouraged to participate in Fuel Cycle’s annual State of Market Research survey.

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  • December 17, 2020

    Ironwood Insights Announces Several Promotions As Firm Continues to Grow

    Brad Larson, founder of Ironwood Insights Group, announced several promotions among t

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  • December 16, 2020

    Phoenix MI Wins "Best Innovation in Natural Language Processing" AIconics Award at AI Summit

    Global advertising and brand specialist Phoenix Marketing International (Phoenix MI) and ValueLabs, a leading software product development and data technolo

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  • December 7, 2020

    Molly Jackson Joins Smarty Pants

    Smarty Pants research and consulting firm announced the addition of industry veteran Molly Jackson to its roster.

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  • December 2, 2020

    CIRQ Announces Recertification of The Olinger Group to ISO 27001 Information Security Standard

    Washington, D.C., December 2, 2020 – CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a s

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  • December 1, 2020

    Full Circle Breaks Into Midwest Market With Regional Sales Director, Rebecca Fuener

    Full Circle continues its targeted growth, adding industry vet Rebecca Fuener to the team as its newest Regional Sales Director.

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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