The following is an excerpt from the newly published book, Microcultures

This review of Dr.

This is Chapter 1 from the new book, “Applied MaxDiff” by Keith Chrzan and Bryan Orme of Sawtooth Software.

The author will present "Merging MRX and IT to Improve the Customer Experience: A Case Study" at

The author will be present "How Contextual Intelligence Will Shape How We Predict Human Behavior" at

Over the course of my 15-plus year tenure at MedSurvey, a data collection company for healthcare and life science market research, I have worn many hats.

We sat down with Grail Insights’ Michele Sachar, a featured speaker at

This article was originally published on generation1.ca.

While 72% of brands say they are future-focused, 70% say they are not willing to sacrifice short-term gains to invest in long-term benefits.