Over the course of my 16 years at MedSurvey, a medical market research company, I have found that one type of project, while fundamental to market research, has persistently remained one of the mos
Simon Chadwick, Managing Partner, Cambiar Consulting, will present the workshop, "Influencing Skills: How to Ensure That Your Insights Lead to Business Impact" at
You’ve often seen researchers report a finding as “statistically significant.” Even if the finding is very unlikely to occur by chance, is the difference in ratings or size of the regression effect
The channels through which companies deliver their messages to consumers has shifted quickly. This transformation has necessitated a corresponding alteration of the messages themselves.
“No. I don’t think the Empire had Wookies in mind when they designed it, Chewie.”
– Han Solo to Chewbacca about the Tydirium Imperial Shuttle they’re flying
Sticking 12 people in a conference room with a one-way mirror is a pretty tired way to learn anything. In fact, I’d argue you can learn more by talking to yourself for the same amount of time.
As social scientists, we have a responsibility to use our research to make positive changes in society—that’s why “Impactful Work” remains one of FMG’s
One of the keys in determining how to reach Americans via the phone is how many are only reachable via a cell phone, how many are mostly cell phone, and how many are still landline-locked.
The following is an excerpt from the newly published book, Microcultures
