Gaining widespread buy-in and support early in the insights process is critical to ensuring findings have the “legs” to reach the desired goal.
When it comes to understanding consumers, we turn so much attention to the issue of accuracy.
Kegan Clark, Senior Researcher, Riot Games, shares the following experience regarding how best-worst scaling provides better linkage between survey responses and behavioral outcomes and deliver
At last week’s Insights Association NEXT conference in Chicago, Anne Beall of Beall Research shared her firm’s research into how emotions affect purchase interest, repeat purchase, and brand advoca
At the Insights NEXT conference in Chicago, Jean Fasching of Heart of the Customer and Janie Schumaker of the Board of Certified Emergency Nurses (BCEN) shared their metajourney – their journey fro
Tips for Engaging Clients During Online Qualitative Research
by Garnette Weber, Co-Founder itracks
“If you don’t give me all 10s, I will get fired.”
The young saleswoman at the luxury automotive dealer then politely smiled at me.
While it is tempting to use advanced programming to “force” good answers and good behavior out of survey respondents, don’t do it. Let respondents make mistakes.