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October 5, 2020

Data-Focused Groups Oppose California Proposition 24 - CPRA

The Insights Association and ten other data-focused trade associations have come out in opposition to California Proposition 24, calling it "a premature and ill-timed overhaul of California’s privacy law."

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August 28, 2020

Fighting for You: August 2020 Update

August is normally quiet in Washington, DC, but in keeping with the theme of 2020, this month has been more frenetic. While we beat back new taxes on the insights industry, the Insights Association has had to tangle with the demise of the U.S.-EU Privacy Shield for data transfer, further pandemic relief, some new threats to pharma MR, the finalization of CCPA, and an attempt to rush the 2020 Census that threatens the statistical viability of most marketing research and data analytics in the U.S.

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July 24, 2020

Fighting for You: July 2020 Update

The past month has seen significant developments on CCPA, COVID-19, data taxes, small business-crippling legislation in California, immigration work visas, and TCPA. The Insights Association is grateful for your membership and support in combatting these tough issues. Check out what we’re up to!

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March 23, 2020

Insights Association Issues Final Plea to California Attorney General for CCPA Clarifications and Delayed Enforcement

As the beginning of enforcement of the California Consumer Privacy Act (CCPA) gets closer, the leading nonprofit trade association representing the insights industry pleaded for greater clarity fro

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March 17, 2020

Industry Urges Emergency Delay in CCPA Enforcement

With the coronavirus response causing havoc across the business community, the Insights Association joined 65 other industry groups to implore California Attorney General Xavier Becerra to "forebear from enforcing the CCPA until January 2, 2021 so businesses are able to build processes that are in line with the final regulations before they may be subject to enforcement actions for allegedly violating the law’s terms."

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February 25, 2020

CCPA Regulations Need Further Clarification: Insights Association Comments to AG on 2nd Draft Implementing California Privacy Law

In support of "consumer privacy in California and streamlining CCPA compliance for both businesses and consumers," the Insights Association urged further changes to the second draft of regulations

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February 11, 2020

Fighting for You: In Washington, D.C. & Every State Capital

The Insights Association has scored several policy victories in recent months – on Capitol Hill and in states across the U.S. Here are some of the highlights with content links for you and your team, all made possible by your membership.

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January 23, 2020

Does CCPA Violate the U.S. Constitution?

A recent report contends that the California Consumer Privacy Act (CCPA), the new comprehensive privacy law that came into effect on January 1, 2020, may “impinge on free speech” and “violate the dormant commerce clause” of the U.S. Constitution.

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January 8, 2020

2020 Predictions for the Marketing Research and Data Analytics Industry

The Insights Association contributes to Research Business Report's 25th Annual Predictions Issue

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January 2, 2020

CCPA Now in Effect: Compliance with California Consumer Privacy Act will be essential

Welcome to 2020; the California Consumer Privacy Act (CCPA), the state's new comprehensive data privacy law, is now in effect, and impacts companies far beyond the Golden State's borders.

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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