The Insights Association joined with 88 other Census Project coalition partners in a May 14, 2020 letter to Congress calling for more census funding.

The 2020 Census is moving right along, although the ordinary schedule has been thrown out the window.

The U.S. Census Bureau has launched "two new experimental surveys to measure temporal social and economic trends in the nation’s small businesses and households over the next three months" to "provide insight into the scope of the impact of the COVID-19 pandemic response on social and economic measures in the U.S." While plenty in the marketing research and data analytics industry are running studies of such nature during the COVID-19 crisis, including the Insights Association's member surveys, few are likely to reach the Census Bureau's scale.

In testimony submitted to the House CJS Appropriations Subcommittee on March 13, 2020, the Insights Assocition called for Congress to provide the Census Bureau with “at least $1.681 billion in the Fiscal Year 2021 (FY21) CJS Appropriations legislation.” The President’s Budget requested $1.672 billion for the Bureau in FY 21.

The insights industry relies upon accurate census data more than most, so the Insights Association urges you to help get out the count this year.

The Insights Association has scored several policy victories in recent months – on Capitol Hill and in states across the U.S. Here are some of the highlights with content links for you and your team, all made possible by your membership.

With the decennial headcount just about to start, Congress finally delivered full funding to the Census Bureau for Fiscal Year 2020. "The Insights Association has lobbied hard to get us to this point because the marketing research and data analytics industry can't conduct representative research studies without the most accurate census data as a statistical benchmark."

Morning Consult today made five predictions for 2020. One of them was for a difficult 2020 Census.

The Insights Association recently joined with over 200 other organizations and companies in urging Congress to “provide full-year funding for the 2020 Census as soon as possible.” With the latest Continuing Resolution funding the federal government, including the Census Bureau, expising on December 20, 2019, IA is worried about the Bureau getting the funding certainty necessary to fully roll out and complete the decennial headcount, especially since "the constitutionally mandated 2020 Census has already started."

A look back, counting down the Insights Association's top seven advocacy wins from the last decade that helped our marketing research and data analytics industry members create competitive advantage.