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March 29, 2021

Fighting for You: March 2021 Update

The insights industry scored important legislative victories in the last month for pharmaceutical MR in Pennsylvania, data security in Utah, and more COVID-19 small business loans and grants at the federal level and in California. At the same time, we’re staring down lots of problematic legislation, including a new comprehensive data privacy law in Virginia and a complex excise tax on data collection in New York. Meanwhile, advocacy continues on issues like: California A.B. 2257; worrisome legislation in Congress that would allow for the unionization of research subjects; limitations on coronavirus-related exposure liability; the census; and restrictions on exit polling.

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March 15, 2021

How COVID-19 Changed the Census Bureau Approach to Data

While the COVID-19 crisis “caused massive disruptions to the decennial census, which the Census Bureau is still trying to clean up… it also laid the groundwork for massive changes to the way the federal government looks at data.”

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February 23, 2021

Fighting for You: February 2021 Update

February may have the fewest days, but this month certainly is not short on legislative activity pertinent to the insights community, including comprehensive privacy bills, data security legislation, new taxes on the industry, liability limitation for COVID-19-related exposure, new leadership to oversee the census, and new rules for determining independent contractor status. Changes are also in the works for California A.B. 2257.

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February 19, 2021

Census Bureau Allowed To Do Necessary Work Before Finalizing 2020 Census Results

While the Insights Association was unable to get legislation passed before the end of 2020 to extend th

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December 13, 2020

Insights Association Recommends Census Priorities to President-Elect Joe Biden

Congratulating U.S. President-Elect Joe Biden on his recent electoral victory, the leading trade association for the marketing research and data analytics industry urged him to focus on five key "challenges facing the Census Bureau" so that his incoming Administration "may hit the ground running."

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October 26, 2020

IA Joins Coalition Call for Senate to Extend 2020 Census Data Reporting Deadlines

The Insights Association joined with 370 other organizations in a joint letter urging the U.S. Senate “to give the U.S. Census Bureau sufficient time to thoroughly implement complex data processing activities and complete the most accurate 2020 Census possible.”

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October 14, 2020

2020 Census Counting Operations Ended by Supreme Court

On October 13, the U.S. Supreme Court stayed a preliminary lower court injunction that had prevented the White House from ending the 2020 Census early. Counting operations will now end by October 15, with the Administration still aiming to deliver apportionment data from the 2020 Census on December 31, 2020.

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September 30, 2020

Polling Shows Strong Public Support for Extending the 2020 Census

As the Administration tries to end 2020 Census operations earlier than necessary to complete the headcount, a recent poll indicates broad bipartisan support for extending the deadline.

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August 28, 2020

Fighting for You: August 2020 Update

August is normally quiet in Washington, DC, but in keeping with the theme of 2020, this month has been more frenetic. While we beat back new taxes on the insights industry, the Insights Association has had to tangle with the demise of the U.S.-EU Privacy Shield for data transfer, further pandemic relief, some new threats to pharma MR, the finalization of CCPA, and an attempt to rush the 2020 Census that threatens the statistical viability of most marketing research and data analytics in the U.S.

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August 11, 2020

U.S. Business Community Opposes Rushing the 2020 Census

The American business community banded together today in support of extending “the statutory reporting deadlines for the 2020 Census by four months.” Eighty-seven business groups and companies warned Congressional leaders that “a rushed census in the midst of the current public health crisis will harm every state, every business, and every industry in the country relying upon the resulting data."

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About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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