Half of ad spending used to be presumed to be wasted and it was impossible to tell which half, but advanced data utilization changed that reality.
To Sen. John Thune, “the question is no longer whether we need a federal law to protect consumers’ privacy,” but “what shape that law should take.”
The ranking member of the House Energy & Commerce Committee discusses federal privacy regulation in response to GDPR
The European Commission recently delivered a passing grade for the U.S.-EU Privacy Shield, the agreement allowing for trans-Atlantic data transfer, in their second annual review, despite urging from the European Parliament this past summer to abrogate the deal.
In the run-up to a Federal Trade Commission (FTC) hearing on data privacy, a coalition of data-driven industry groups urged the FTC to adopt a new privacy paradigm focused on "reasonableness" that would be "best suited to create lasting protections for consumers and foster a competitive and innovative marketplace." The proposed privacy approach would prohibit "unreasonable data practices that are harmful to consumers" while providing a comprehensible regulatory standard with "a set of factors a company can use to evaluate its data practices that is tailored to its circumstances and consumer relationships." It would also preempt the growing patchwork of state privacy laws.
The Insights Association contributes to Research Business Report's 24th Annual Predictions Issue
An ITIF privacy debate considers what U.S. privacy law should look like and how to respond to California and Europe
A coalition of data-driven industry groups, including the Insights Association, urged the White House to adopt a new privacy paradigm focused on “reasonableness” and "best suited to create lasting protections for consumers and foster a competitive and innovative marketplace."