Letters call for parties to prioritize removing international digital trade barriers, reforming the Telephone Consumer Protection Act, and addressing consumer data privacy and security
In these comments, MRA will: (1) explain survey, opinion and marketing research; (2) recommend an alternative regulatory frameworks; (3) share our concerns about the expansive definitions of data covered by the proposed rules; (4) urge changes to the treatment of aggregated and de-identified data; and (5) propose an exemption for the collection, use and disclosure of data strictly for bona fide research purposes.
New report offers recommendations and warnings for research
Yesterday, the European Parliament and European Commission announced that an agreement has been reached regarding the consolidated text of the new General Data Protection Regulation (GDPR).
What is (and will be) the impact of the October 6th European court decision invalidating the U.S.-EU Safe Harbor
The European Court of Justice (ECJ), the highest court in the European Union (EU), struck down the U.S.-EU Safe Harbor Agreement on Tuesday, October 6th.
While commending the value of online advertising, a representative of the Federal Trade Commission (FTC) said that "how much data is collected about consumers, how it is stored, and how it is used, raise significant privacy concerns. And while these are definitely 21st century conundrums, the principles with which the FTC protects consumer privacy date back over 100 years, to concerns first raised by Louis Brandeis. Consumers must be given reasonable notice of and control over how their personal data is collected and used – and that applies regardless of how many zettabytes of data we are talking about."
A lead Federal Trade Commission (FTC) official recently warned that "the Internet of Things, the term that we use for the phenomenon of connecting nearly anything – from cars to clothing to light b
While emerging technologies often arrive on what Gartner has described as a hype cycle (even the marketing research industry has its own research hype cycle