In these comments, MRA will: (1) explain survey, opinion and marketing research; (2) recommend an alternative regulatory frameworks; (3) share our concerns about the expansive definitions of data covered by the proposed rules; (4) urge changes to the treatment of aggregated and de-identified data; and (5) propose an exemption for the collection, use and disclosure of data strictly for bona fide research purposes.
New report offers recommendations and warnings for research
Almost three months ago, news broke of a massive data security breach at the Office of Personnel Management (OPM).
The Real Cost of a Data Breach: More Than Just Incurring Legal Fees and Reputational Harm To Your Marketing Research Business
Your marketing research company has just suffered a major data breach. Welcome to your worst nightmare scenario.
Reasonable (Not Perfect) Security and Trust: FTC Commissioner Terrell McSweeny on Privacy, Data Security, and the Internet of Things
While self-regulation “can serve a critical function in policing the marketplace and are an important complement” to the Federal Trade Commission (FTC)’s law enforcement efforts, FTC Commissioner T
“Over 40 bills have been introduced in Congress since the first major data breach in 2005 and we haven’t yet reached the finish line,” commented Rep.