Kids, among other demographic groups, may require special precautions and approaches when involved as research participants or data subjects in marketing research and data analytics studies.
Developed as the definitive resource for best practices and the foundational principles that support industry-wide self-regulation, quality and success, the Insights Association’s new
Media reports around Facebook and Cambridge Analytica have again raised privacy and transparency concerns. The alleged mishandling of consumer data by Cambridge Analytica does not reflect the professional standards and ethical principles practiced by the marketing research and data analytics industry when it collects, processes, shares and reports data. These requirements are embodied in the Insights Association's Code of Standards and Ethics.
Updating earlier guidance, ESOMAR and the Global Research Business Network (GRBN) have released a new Guideline for Conducting Online Research, complemented by their Guideline for Online Sample Qua
Much of the policymaker interest in legislation and regulation impinging on the ability of survey, opinion and marketing researchers to collect, use and share personal information is driven by conc
Washington, DC - The Federal Trade Commission (FTC) and state Attorneys General (AG) today announced the hopeful end of a telemarketing campaign conducted under the guise of political polling, with
One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better.
MRA (now Insights Association) and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques
Recently I've been spending quite a bit of time following up on conference attendance, reaching out to clients and potential clients to help plan for the upcoming year, and helping design market re
