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ethics

September 13, 2018

Guideline on Research and Data Analytics with Children, Young People, and Other Vulnerable Individuals

Kids, among other demographic groups, may require special precautions and approaches when involved as research participants or data subjects in marketing research and data analytics studies.

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May 10, 2018

The Insights Association Approves New Code of Standards & Ethics

Developed as the definitive resource for best practices and the foundational principles that support industry-wide self-regulation, quality and success, the Insights Association’s new

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March 22, 2018

Facebook, Cambridge Analytica, Privacy and the Insights Association's Code of Standards and Ethics

Media reports around Facebook and Cambridge Analytica have again raised privacy and transparency concerns. The alleged mishandling of consumer data by Cambridge Analytica does not reflect the professional standards and ethical principles practiced by the marketing research and data analytics industry when it collects, processes, shares and reports data. These requirements are embodied in the Insights Association's Code of Standards and Ethics. 

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December 20, 2015

Guideline for Conducting Online Research and Guideline for Online Sample Quality

Updating earlier guidance, ESOMAR and the Global Research Business Network (GRBN) have released a new Guideline for Conducting Online Research, complemented by their Guideline for Online Sample Qua

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Fighting fraud and scams
June 17, 2015

Fighting Consumer Tech Scams

Much of the policymaker interest in legislation and regulation impinging on the ability of survey, opinion and marketing researchers to collect, use and share personal information is driven by conc

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Cruise Line
March 4, 2015

Court Ends Sugging Campaign for Cruise Lines

Washington, DC - The Federal Trade Commission (FTC) and state Attorneys General (AG) today announced the hopeful end of a telemarketing campaign conducted under the guise of political polling, with

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Sugging and frugging are key violations of marketing research ethics
December 4, 2014

Sugging: An Interview with Howard Fienberg

One of the pleasures of volunteering on the Board of the Marketing Research Association (MRA) has been the opportunity to get to know Howard better.

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Insights Association's Guide to the Top 16 Social Media Research Questions

Last Updated:

March 14, 2018

MRA (now Insights Association) and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques

Online Research
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CRC 2014
October 9, 2014

Sugging is not (good) Market Research

Recently I've been spending quite a bit of time following up on conference attendance, reaching out to clients and potential clients to help plan for the upcoming year, and helping design market re

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Jim Bryson (20/20 Research)
September 16, 2014

How Can/Should MR Get Consent for Passive Observation?

A recently-revealed studies by Facebook of "emotional contagion" among its users triggered both

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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