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March 23, 2020

TCPA Lawsuit Against M/A/R/C Research Rejected -- U.S. District Court Conclusively Rules That Survey Research Invitations Aren’t Junk Faxes

Marketing research company M/A/R/C Research has decisively prevailed against a junk fax lawsuit, setting a great precedent for the insights industry. A federal court ruled in favor of the research company on March 16, 2020, with significant details in its order that will benefit any other researchers who might potentially face such TCPA litigation.

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July 31, 2019

Give Up the Pretext: Reducing the TCPA Risk of Faxed Research Invitations Based on the Latest Court Cases

How should a company using faxes for market research purposes respond to recent court decisions?

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April 25, 2019

Circuit Court Ruling Supports Insights Association/AAPOR Position on TCPA

The Third Circuit Court of Appeal recently ruled favorably on a case relating to the 2017 Insights Association - AAPOR petition to the Federal Communications Commission (FCC) on the Telephone Consumer Protection Act (TCPA).

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October 30, 2017

The Insights Association and AAPOR File FCC Petition Seeking Legal Differentiation for Marketing and Research

Seeking to clarify the regulatory distinction between the intent to market and sell to individuals and the dissimilar intent to understand market needs, the Insights Association and AAPOR have filed a petition with the FCC to secure "greater clarity" that will be "critical to restoring a measure of sanity to TCPA litigation."

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What is marketing research
May 16, 2017

Misconstruing the Nature of Marketing Research: The Insights Association replies to comments at FCC on faxes and the TCPA

Responding to a filing from plaintiffs in a class action lawsuit against one of its members, a leading trade association today filed comments on May 15, 2017, with the Federal Communications Commis

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FCC fax petition for TCPA and marketing research
April 28, 2017

Invitations to Participate in Research are Not Advertising: Insights Association comments to the FCC on faxes and the TCPA

Comments filed with the Federal Communications Commission (FCC) on the difference between research and advertising under the Telephone Consumer Protection Act (TCPA)

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TCPA comments at FCC on fax petition
April 26, 2017

More Members Defend the Research Industry at the FCC

More Insights Association members rally in comments to the Federal Communications Commission (FCC). Will you do the same?

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Federal communications commission and tcpa petition on faxes
April 24, 2017

Members Defending the Research Industry at the FCC

Insights Association members rally in support of marketing research in comments to the Federal Communications Commission (FCC)

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FCC fax regulations lose in court
April 4, 2017

DC Court Invalidates FCC’s Solicited Fax Rule

Counsel Stuart Pardau reports on a court decision smacking down a long-standing FCC fax requirement

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Justice is blind
May 1, 2015

Lawsuit Threat for Sending Faxes as Acute as Ever

Litigation under the Telephone Consumer Protection Act (TCPA) is a

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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