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neuro

Baba Shiv interviewed by Paul Long about neuroscience
October 12, 2016

CRC Video: Understanding the neurological underpinnings of decision-making

At the 2016 Corporate Researchers Conference, Paul Long interviewed Baba Shiv of the Stanford Graduate School of Business about neuroscience and leadership

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November 11, 2015

8 Technological Innovations Driving the Eye Tracking Research Revolution

Marketing research is a broad and diverse field, one that does not lend itself easily to blanket characterizations.

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Eye-tracking for marketing research
March 18, 2015

Keeping an Eye on Key Trends in Market Research

3 Key Trends that make Research Companies Thrive

  1. Mobile research
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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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