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Research Standards

September 13, 2018

Guideline on Research and Data Analytics with Children, Young People, and Other Vulnerable Individuals

Kids, among other demographic groups, may require special precautions and approaches when involved as research participants or data subjects in marketing research and data analytics studies.

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May 10, 2018

The Insights Association Approves New Code of Standards & Ethics

Developed as the definitive resource for best practices and the foundational principles that support industry-wide self-regulation, quality and success, the Insights Association’s new

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August 24, 2017

CIRQ Announces ISO Certification of ICF

CIRQ, a subsidiary of the Insights Association, has awarded certification to ICF, a global consulting and technology services provider, for compliance to the ISO

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December 20, 2015

Guideline for Conducting Online Research and Guideline for Online Sample Quality

Updating earlier guidance, ESOMAR and the Global Research Business Network (GRBN) have released a new Guideline for Conducting Online Research, complemented by their Guideline for Online Sample Qua

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About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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