Media reports around Facebook and Cambridge Analytica have again raised privacy and transparency concerns. The alleged mishandling of consumer data by Cambridge Analytica does not reflect the professional standards and ethical principles practiced by the marketing research and data analytics industry when it collects, processes, shares and reports data. These requirements are embodied in the Insights Association's Code of Standards and Ethics.
According to the most recent GRIT report, and its chart showing which MR technologies clients and suppliers are using or planning to use, I noticed a glaring disconnect on three major MR industry t
Dr. Jennifer Golbeck's keynote at CRC 2015 on social media and Big Data algorithms, covered by Jeffrey Henning
Using social media insights to analyze brand reputation.
Note from the editor: While our focus continues to be on marketing research, Alert!’s editorial staff recognizes the value in occasionally including content specific to oth
Last Updated:March 14, 2018
MRA (now Insights Association) and IMRO published this simple guide to Social Media Research (SMR) in 2010 in order to help researchers identify and find answers to the most important questions to SMR techniques