Media reports around Facebook and Cambridge Analytica have again raised privacy and transparency concerns. The alleged mishandling of consumer data by Cambridge Analytica does not reflect the professional standards and ethical principles practiced by the marketing research and data analytics industry when it collects, processes, shares and reports data. These requirements are embodied in the Insights Association's Code of Standards and Ethics. 

Historically, online and offline data have been relegated to separate silos.

Dr. Jennifer Golbeck's keynote at CRC 2015 on social media and Big Data algorithms, covered by Jeffrey Henning

Using social media insights to analyze brand reputation.

[ISC 2015 attendee Mary Aviles agreed to share her personal notes from conference sessions.

Curated tweets from MRA's Mid-Atlantic Chapter Spring Symposium, April 10, 2015 in Washington, DC:

Gartner recently released its Emerging Technology Hype