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Always-on research

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Always-on research: 24/7 dialogues with customers In a research world where questionnaires of more than 20 minutes are considered to be ‘not done’ and consumers are less and less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues with one’s customers. It is possible, however! In this presentation, Tom will elaborate on the following aspects: Do’s & don’ts when creating a research community; How do you get consumers to talk, how do you make them share insights and mainly... how do you keep them interested for several months? The community moderator’s skills (as next gen qualitative researcher); How research can suddenly become ‘fun’ or even ‘an experience’ for the participants if you apply the ‘gaming’ principles to research; How to present research results to an entire company without using PowerPoint; Community Research cases from the following companies will be presented: Unilever, ING, Philips, ...

Presenters

  • Tom De Ruyck & Niels Schillewaert

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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(202) 800-2545
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