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Big Data & Privacy: The Legal Landscape Affecting Corporate Research

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New data collection technology raises a host of privacy and security issues that affect how companies conduct research and create strategy to drive growth. In this interactive presentation, licensed attorney Shannon Harmon breaks down the legal and policy landscape that directly affects data in corporate research through a series of case studies. Learn how to address business research questions with awareness of the law and identify privacy issues implicated by your corporate research in this eye-opening talk.

Presenters

  • Shannon Harmon

    IT Business Analyst, Licensed Attorney

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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