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Combining Traditional and Innovative

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Combining Traditional and Innovative Methodologies In advance of their Genius Lab Session at the MRA’s Insights and Strategies Conference, Quester will share the importance of leveraging new technologies while staying grounded in traditional methods. The continued evolution of the market research industry and it’s attraction to technology as a means to satisfy market research objectives, can be an overwhelming experience for researchers. During this webinar, Quester will present three mini-case studies on combining new & traditional methodologies in social media, mobile shop-a-longs, and ethnographies. The presentation will focus on: • The research objectives and overall process • Key learnings from new methods • Recommendations for future projects At the MRA Insights & Strategies Conference, Quester will be providing a live demonstration of their proprietary software based moderator. They will also share a case study that was conducted specifically for MRA attendees that shares analysis and learnings from 100 interviews on what it is like to be an online panelist.

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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Washington, DC 20005
(202) 800-2545
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