The one-hour course, which is free to all MRA members and $65 for non-members, will discuss how to complete studies faster and achieve higher response rates with inbound call conversions. Danny Wong, CFMC CTO, and Allen Porter, CFMC Director of Client Services, will explain how solutions that blend inbound call handling with outbound dialing, leveraging Interactive Voice Response (IVR) technology, allow you to:

• Handle callbacks from cell phones immediately and graciously – ensuring a positive, well-managed respondent experience and allowing you to harvest those valuable callbacks for completes.
• Create a seamless respondent experience by connecting the respondent to the appropriate agent
• Reduce costs by managing resources more efficiently

They’ll also discuss how IVR technologies can be used to screen calls, set a call-back time, and conduct interviews. Learn how you can leverage these technologies to reduce the labor costs for fielding and interviewing and do so much more.