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Dish Network's Research Culture Shift

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Make consumer research matter more. In this keynote session, Patti Fries shares her experience motivating a data driven company with consumer driven insight. Follow her review of the DISH Network Consumer Insights case study to understand challenges, wins, justification of research ROI and what the future might look like as the culture continues to shift towards a consumer focus.

Presenters

  • Patti Fries

    General Manager of Marketing Research & Consumer Insights, DISH Network

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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