A practical approach to conducting qualitative research online, during this session, Jennifer Dale will explain the advantages and limitations of online focus groups and how to determine if the methodology is appropriate for your research objective. Expand your marketing research opportunities and learn firsthand from a seasoned online moderator exactly what to consider when designing an online focus group study -pitfalls to avoid, key issues to address and tips to streamline your efforts. Learn how online focus groups can fit seamlessly into your existing marketing and research efforts, whether you conduct your own studies or work with a research supplier.