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How to Set up and Manage Online Focus Groups

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A practical approach to conducting qualitative research online, during this session, Jennifer Dale will explain the advantages and limitations of online focus groups and how to determine if the methodology is appropriate for your research objective. Expand your marketing research opportunities and learn firsthand from a seasoned online moderator exactly what to consider when designing an online focus group study -pitfalls to avoid, key issues to address and tips to streamline your efforts. Learn how online focus groups can fit seamlessly into your existing marketing and research efforts, whether you conduct your own studies or work with a research supplier.

Presenters

  • Jennifer Dale – InsideHeads

    CEO, InsideHeads LLC

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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