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U.S.-EU Safe Harbor Ends: What does this mean for the research industry? A joint ESOMAR/MRA/EFAMRO/CASRO on-demand video.

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On 6th October 2015, the European Court of Justice (ECJ) ended the 15-year old U.S.-EU Safe Harbor program, which made it relatively easy for companies based in the U.S. to collect, process, and transfer Europeans’ personal data. The court ruled that the programme did not provide sufficient judicial redress for Europeans in the United States and that the European Commission had overstepped its authority in accepting the programme. This decision has been covered extensively in the media and has led to a massive spike in queries about its impact on survey, opinion and marketing research.

This special joint ESOMAR/MRA/EFAMRO/CASRO webinar on October 16 at noon Eastern time will look at the court decision and analyze the impact it will have on market research agencies and their clients. We’ll debunk the myths and talk about the actual impact this decision has for companies that are collecting, processing and transferring data between two of research’s biggest markets.

You’ll leave this webinar reassured about what the court decision means for market research, what are the steps you need to take to remain a legally compliant company, and alternative solutions available if you or your suppliers were exclusively using the U.S.-EU Safe Harbor program.

This webinar on October 16, 2015, was co-hosted by ESOMAR, MRA, EFAMRO and CASRO, and was open to the whole market research community to attend.

Presenters

  • Alexander Singewald

    Legal Consultant to ESOMAR's Legal Affairs Committee, Singewald Consultancy
  • Howard Fienberg, CAE – The Insights Association

    VP, Advocacy, The Insights Association
  • Kim Smouter

    Government Affairs Manager, ESOMAR
  • Michelle Goddard

    Director of Policy & Communication, EFAMRO

Sponsors

ESOMARCASROEFAMRO

About Us

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact. All revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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