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What the Collaborative Economy Means for The Business...

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From AirBnb, TaskRabbit, Uber, to Lyft, the the sharing economy is on the rise. Furthermore, crowdfunding, and the maker movement is enabling people to create goods --rather than buy them. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs. Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business to adapt to the collaborative economy. Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation. In this presentation, you will find out how this movement enables the clean web • What’s causing this sharing and making movement • Which verticals are being impacted the most • What are the driving forces --and opposing forces to sharing • What is the impact to corporations • What companies and leaders must do now to overcome this disruption.

Presenters

  • Jeremiah Owyang, Crowd Companies

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As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

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Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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