Media measurement and analytics company Comscore announced the addition of David Shiffman as Senior Vice President of Marketing Solutions.

Shiffman will be based in New York and responsible for leading client work on advertising effectiveness and delivering customized measurement and optimization solutions. An advertising research veteran, he arrives from MediaVest, where he was Executive VP and Director of Research. There, and before that at Starcom MediaVest Group in Canada, Shiffman has led product research and research techniques for over 15 years.

He has an M.A. in Communication Management from the Annenberg School of Communication, University of Southern California.