(Glastonbury, Conn.) Today the Marketing Research Association (MRA) officially endorsed Robert Groves, the President’s nominee as Director of the U.S. Bureau of the Census. Dr. Groves will testify Friday morning before the Senate Homeland Security and Government Affairs Committee. With less than a year before the decennial Census begins, MRA urged the Senate to promptly approve Dr. Groves and let him get to work.

“MRA applauds the Obama Administration for selecting such a widely recognized leader in the field of survey and opinion research,” said Patrick Glaser, MRA Director of Research Standards. Dr. Robert Groves, currently Research Professor at the University of Michigan, is a long-time expert in survey methodology and statistics. He has also served as an associate director of the Census Bureau from 1990 to 1992.

“Groves’ expertise with the issues and operations of the U.S. Census, proficiency with the design, management and administration of complex research, and knowledge of complex practical and theoretical issues in statistics and measurement make Groves a wise choice for the position.” MRA recently sent letters of endorsement to the Chairman, Ranking Member and all the Senators that sit on the Senate Homeland Security and Government Affairs Committee. The hearing begins at 9:30 AM Eastern Time on May 15.

Data produced by the Census underpins nearly all aspects of survey and opinion research and MRA has advocated for adequate funding for years. The Census forms the baseline sample units for virtually every survey performed in the United States; the innovative research methods that a well-funded Census can develop benefit researchers of almost every kind; and a properly financed Census can promote proper data use, minimize respondent burden, respect individual privacy and ensure confidentiality.