New York Assembly Member Brian Kavanaugh (D-74) reintroduced the "Online Consumer Protection Act" (A.B. 1117), legislation which would restrict "online preference marketing", defined as "a type of advertisement delivery and reporting whereby data is collected to determine or predict consumer characteristics or preference for use in advertisement delivery on the internet." A.B. 1117 appears identical to the version of the "Online Consumer Protection Act" introduced in 2011 (A.B. 4809).

As in 2011, the vagueries in the definition of terms like "online preference marketing" could ensnare bona fide survey research conducted via online tracking. Therefore, MRA will aim to amend or defeat A.B. 1117.