WI - Assembly Member Andre Jacque (R-2) introduced A.B. 111, legislation which would prohibit "any person from using an electronically prerecorded message in an unsolicited telephone call to a residential customer whose telephone number is included in the nonsolicitation directory". This would likely forbid most automated telephone research calls to Wisconsin residents.

A.B. 111 would also require "any person who uses, or requires an employee or contractor to use, an electronically prerecorded message in a telephone call to a residential customer in this state," unless subject to one of the exceptions, "to register with and pay a fee to" the Department of Agriculture, Trade and Consumer Protection (DATCP), the government agency that operates the nonsolicitation directory.

The bill would also make residential numbers added to the nonsolicitation directory permanent, instead of requiring renewal every two years.

Because A.B. 111 could forbid most automated research calls, MRA will seek to amend or defeat this legislation.