Diego Iturriet Dias Canhada
Diego Iturriet Dias Canhada is a moderator and senior qualitative research analyst at Market Analysis Brasil. He holds Master and Bachelor degrees in Business Administration from UFPR (BRA) and has published articles in the organizational analysis and strategy areas. Diego is responsible for qualitative data analysis and interpretation, with a focus on content analysis and discourse analysis. He is also responsible for supporting national and international fieldwork logistics, textual analysis, report writing and in-depth interview and focus group research.