A leading Republican in the U.S. House wrote that “Main Street” businesses following “rules and guidelines set by state and federal officials to reopen their doors and reimagine their operations” should not need “to worry day and night about getting sued, too.”
President Trump signed the Paycheck Protection Program Flexibility Act (H.R. 7010), legislation advocated by the Insights Association, into law on June 5, 2020. It improves the ability of small businesses to utilize the Small Business Administration (SBA)'s Paycheck Protection Program (PPP) loans to offset the impact of the COVID-19 crisis.
The New Normal
The Insights Association called for Congress "to approve, as soon as possible, temporary and targeted liability limitations for businesses as we slowly reopen America, to provide well-intentioned businesses that are making a reasonable effort to follow government and public health guidelines a safe harbor from unwarranted COVID-19-related lawsuits."
Global insights agency SKIM recently conducted pricing research to determine the differences in consumer preferences and price sensitivities before and during the COVID-19 crisis.
In addition to the guidelines provided by the Insights Association for reopening the marketing research and data analytics industry, there are new federal and state government recommendations and new guidelines from the Market Research Society (MRS) to consider as state/localities slowly allow us to return to work.
As stay-at-home orders are lifted in some states and extended in others, mapping out a reopening strategy is difficult.
As the COVID-19 crisis continues, jurisdictions will allow us to reopen, some faster than others, and with a variety of rules. The Insights Association developed these guidelines specifically for in-person qualitative facilities preparing to resume a semblance of normal business as efficiently and safely as possible, which should be used on top of the more general guidelines IA already shared.