The Insights Association’s prevailing efforts to advocate for and provide compliance information to our members expanded during a month marked by the unfolding COVID-19 crisis.
As a result of the April 24th signing of the Paycheck Protection Program and Health Care Enhancement Act into law, the Small Business Administration's loan/grant programs aiming to ameliorate the impact of the COVID-19 crisis reopened for business at 10:30am on Monday, April 27, 2020.
President Donald Trump signed the Paycheck Protection Program and Health Care Enhancement Act (H.R. 226) into law on April 25, 2020, providing $484 billion in financial assistance and funding for various programs in response to the COVID-19 crisis, including the small business loan programs launched and expanded by the March 27th CARES Act.
As the COVID-19 crisis continues, jurisdictions will allow us to reopen, some faster than others, and with a variety of rules. The Insights Association has developed these guidelines to help marketing research and data analytics organizations prepare now to can get back to a semblance of normal business as efficiently and safely as possible.
The U.S. Census Bureau has launched "two new experimental surveys to measure temporal social and economic trends in the nation’s small businesses and households over the next three months" to "provide insight into the scope of the impact of the COVID-19 pandemic response on social and economic measures in the U.S." While plenty in the marketing research and data analytics industry are running studies of such nature during the COVID-19 crisis, including the Insights Association's member surveys, few are likely to reach the Census Bureau's scale.
IA COVID-19 Tracking Survey: Agencies Experience Escalation of Project Postponements, Diminished Sales Pipelines
The second wave of an Insights Association member survey indicates that market research and data collection agencies are experiencing an escalation of project postponements and diminished sales pip
The U.S. Senate approved $484 billion in financial assistance and funding for various programs on April 21, 2020, including the small business loan programs launched and expanded by the CARES Act. The House is expected to follow suit as soon as April 23.
It isn't just the federal government throwing an economic lifeline to small businesses, like those in the insights business, harmed by the COVID-19 crisis. Private entities are launching relief efforts also.
The CARES Act -- the $2 trillion spending law approved on March 27, 2020 to help grapple with the economic damage from the COVID-19 crisis – included the creation of a new lending program to help small to mid-size businesses, dubbed the Main Street Lending Program.