Sticking 12 people in a conference room with a one-way mirror is a pretty tired way to learn anything. In fact, I’d argue you can learn more by talking to yourself for the same amount of time.
Qualitative research veteran Frank Hines announced the launch of RealLife Research, Inc., which will give market researchers unparalleled direct access to consumers by utilizing research services b
Laura Oswald on decoding consumer experiences with semiotic research
CRC Report: Consumer Values for a Value: Conducting Affordable Ethnography Through Group Focus and Social Media
MRA enlisted several researchers attending the Corporate Researchers Conference in Dallas this week to report back su
"Doing Anthropology in Consumer Research ." by Patricia L Sunderland and Rita M Denny. Left Coast Press; 1st Edition edition (September 15, 2009)