If "litigators and courts can characterize a communication which might ultimately improve customer relations as an “advertisement” or 'telemarketing,' then there will hardly be any communication between businesses and customers which will not be subject to the TCPA’s telemarketing rules," the Insights Association recently told the Federal Communications Commission (FCC).
The Insights Association contributes to Research Business Report's 24th Annual Predictions Issue
The Federal Communications Commission (FCC) approved rules to establish a single comprehensive centralized database of reassigned cell phone numbers, an important initial step in reducing TCPA class action liability for marketing researchers.
The A to Z Communications Coalition and the Insights Association recently filed comments with the FCC urging the agency to "adopt an interpretation of the statute that is faithful to Congress’ intent in 1991," rather than following the lead of the recent 9th Circuit Marks court decision that expanded the definition of an autodialer "to equipment that does not possess random or sequential number generators" in contravention of the original Telephone Consumer Protection Act (TCPA).
Our members aren't the only ones who support clarifying the difference between marketing and marketing research.
Reply Comments to the FCC from the Insights Association and AAPOR in Support of Petition to Differentiate Marketing Research from Marketing in TCPA, and a Big Honor Roll of Researchers Who Shared Their Support