On 6th October 2015, the European Court of Justice (ECJ) ended the 15-year old U.S.-EU Safe Harbor program, which made it relatively easy for companies based in the U.S. to collect, process, and transfer Europeans’ personal data. The court ruled that the programme did not provide sufficient judicial redress for Europeans in the United States and that the European Commission had overstepped its authority in accepting the programme. This decision has been covered extensively in the media and has led to a massive spike in queries about its impact on survey, opinion and marketing research.
This special joint ESOMAR/MRA/EFAMRO/CASRO webinar on October 16 at noon Eastern time will look at the court decision and analyze the impact it will have on market research agencies and their clients. We’ll debunk the myths and talk about the actual impact this decision has for companies that are collecting, processing and transferring data between two of research’s biggest markets.
You’ll leave this webinar reassured about what the court decision means for market research, what are the steps you need to take to remain a legally compliant company, and alternative solutions available if you or your suppliers were exclusively using the U.S.-EU Safe Harbor program.
This webinar on October 16, 2015, was co-hosted by ESOMAR, MRA, EFAMRO and CASRO, and was open to the whole market research community to attend.